If you want to attract quality clients, you’ll need an identity that appeals to them. While your photographic style may attract clients, your visual identity should reflect that same level of high-level design.

There are lots of clients out there who might be a great match for you, but you just might not know about them. One way to connect with them is with a listing in a photographer directory.

LinkedIn is the only social media platform devoted to business to business (B2B) networking, making it a natural place for photographers to find clients and for them to find you.

This article will help you understand the value of registering your work and give you the confidence to complete the process yourself.

Just as often as I consult with photographers when they need pricing and negotiation support, I work closely with agencies to oversee projects from initial […]

When I first launched my photography business, of all the challenges I faced, the idea of finding clients was the thing that most intimidated me. […]

Here at Wonderful Machine we tend to spend a lot of time looking at photographers’ portfolio websites. The web is constantly changing and what was […]

Here at Wonderful Machine, we pride ourselves on being experts on all things photography and production. When working on a big shoot, one of the […]

One of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.

As a photographer, you may have overlooked LinkedIn as a marketing tool. Maybe because it’s not as visual as some other forms of social media. Maybe it seems too daunting to recall and write out your entire work history.

Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape………