If you want to attract quality clients, you’ll need an identity that appeals to them. While your photographic style may attract clients, your visual identity should reflect that same level of high-level design.
Author: Wonderful Machine
One of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, itís a vastly different landscape………